In countries where designer hair shears aren’t as prevalent as they are in the US and customers may not be coming in for the latest Hollywood hairstyle, hair salons serve multiple purposes, and they’re not all hair-related. In Malawi, salons are beginning to give out female condoms – as well as instructions and discourse on the topic – as part of the United Nations Population Fund and an NGO called Population Services International (PSI) – which are concerned about reproductive health and AIDS awareness. .

Pamela Msukwa is the family planning and HIV technical coordinator for PSI/Malawi. She says, “We are here to improve the lives of Malawians and our main goal is to reduce the rate of new HIV infections and of unplanned pregnancies in Malawi and also increase the adoption of safer sex behavior through increased and consistent use of the female condom.”

The organization uses a team of women to promote and distribute the condoms. It will also train salon staff on how to talk to their customers about the new product.

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