Each one of us colors hair at some point in our lives. There are different reasons for doing it. Also, many of us prefer visiting a colorist at salon because the results achieved in a salon are always better than the ones achieved at home!

To figure out how and why women color their hair, Wella Professionals recently surveyed over 1,500 women. The initiative called Wella Color Discovery Tour aims to help you discover your best look.
The tour has already covered cities like New York, Philadelphia, Washington D.C., Miami and Dallas during the months of June and July. They will be visiting Chicago, San Francisco and Los Angeles this month. You can check out the tour dates to participate!
Don’t miss your chance to get a FREE hair consultation from a professional stylist with a top local salon. Wella’s mobile color studio offers you the opportunity to:
- EXPERIENCE the difference with professional products, exclusive to salons
- DISCOVER your most flattering look that will bring out your best features
- GET a FREE gift of professional styling products and a coupon for discounted color service at participating local salon.
A special sweepstakes has also been organized as part of the Wella Color Discovery Tour. You only need to submit your “before” and “after” photos to Wella’s Facebook gallery for a chance to win a trip for 2 to New York City for a free hair color makeover with a celebrity stylist.
Watch out for this amazing tour, which may come to your city soon! Good luck!
