Archive for the "salon tips" Category
May8

How to Run a Successful Hair Salon...

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If you are a hairstylist planning to start your own hair salon business, you’ve got a lot of competition. Moreover, if you don’t have any prior experience of running a beauty salon, you will definitely need expert advice on starting-up.

Grant Romundt, founder of ScissorBoy TV says, “Starting and managing a hair salon can be a fulfilling experience. However, you need to have good management skills apart from your hairdressing skills to run a successful hair salon business.”

It’s true that a successful business can provide you with a chance to earn a good living and pursue your other passions at the same time. However, while starting-up, you’ll need lot of expert advice on questions like how to motivate your salon staff, how to boost your sales, etc.

The video below will answer all such questions. In this salon business tutorial video, you’ll see Jamie and Sally Brooks from Brooks & Brooks guiding you on how to run a successful salon and what to do if you are starting out in the industry.

You’ll learn what are the keys to running a successful salon or spa business, how to boost sales, how to motivate your staff and get more clients.

I hope this video proves to be a useful resource for salon owners who are facing challenges in running their business. Also, anyone who plans to open their own salon will have something to take away as they will learn how to avoid mistakes early on.

By following the tips for growing hair salon business as mentioned in this video, you will definitely be making your hair salon business profitable.

For more salon business tips and advice about starting a beauty salon business, visit www.ScissorBoy.com

Jan31

Should We Say Bye Bye To Brazilian...

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Let’s face it, even after knowing the harmful effects caused by the Brazilian Blowout treatment, people still love it!

If you don’t know what a Brazilian Blowout is, it is an expensive salon treatment that is used to straighten hair and make them smoother for up to six months. It is considered harmful because it releases formaldehyde which can cause cancer.

The Occupational Safety and Health Administration (OSHA) also declares that Brazilian Blowouts releases “unacceptable” levels of formaldehyde, which is a known carcinogen according to the U.S. federal government’s National Toxicology Program.

Everyone working in the hairstyling industry cares about their health. They want to make sure they do not experience any harmful effects by using products used in salons. In a recent study it was found that salon workers across the US are being exposed to dangerous levels of formaldehyde which may have harmful effects on their health.

In fact, hair products that contain formaldehyde are banned in Canada and other countries. So the obvious question is – why Brazilian Blowout is not banned in the US?

In the last two years, I’ve visited numerous salons across Canada, UK, and Italy for ScissorBoy TV which is my educational series for hairstylists. I have found salon owners in these countries being extremely cautious about the health and safety of their workers and their clients.

However in the US, we are still continuing to use products in salons that pose risk to public health and on-going usage of which could have broader implications.

We all know that Brazilian Blowouts are officially dangerous and I would like to know your thoughts on whether it is time for us to say bye bye to Brazilian Blowouts? Share your thoughts and views by commenting below.

Jun23

Simple tips to prevent Repetitive S...

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Cosmetology may appear to be a glamorous career but it requires lot of patience and hard work to become a top cosmetologist. The salon life isn’t easy for any professional; however, with the right attitude one can achieve enormous success.

The salon life is physically demanding as the job of salon professionals can be tough on their arms and legs. While working with clients every day, a cosmetologist puts a lot of strain on their legs and wrists. To avoid injuries every professional must maintain proper postures while working in salons.

Aaron Parnell, Posture Specialist was featured on ScissorBoy’s cosmetology show. Better known as “The Vitality Man”, Aaron had demonstrated the best ergonomics and body mechanics for stylists. He taught how to achieve better health, wellness and success through correct posture and healthy living.

It is very important for stylists to maintain proper posture as they are on their feet all day, using their arms and hands. Their posture can easily erode causing discomfort, pain and cause Repetitive Strain Injury like Carpal Tunnel Syndrome and Occupational Overuse Syndrome.

To completely enjoy the salon life, every salon professional must stay fit. It is only by staying fit that you can compete with other cutting edge stylists in this industry.

A stylist should always stay updated with the latest trends and hone their skills regularly. The Cutting Edge Hair Show is a good medium that keeps you in sync with the best trends & techniques from around the world.

ScissorBoy’s cosmetology show features top stylists across the globe and provides an over-the-shoulder look of their work. The online cosmetology videos allow you to watch each style as many times as you want.

If you want to earn a name for yourself in the hair & beauty industry, you have to work hard and hone your skills regularly. Visit www.ScissorBoy.com to sharpen your skills and enjoy your salon life to the fullest.

May31

Location of salon is key to a succe...

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Salon location is an important aspect that needs consideration while starting a new salon. Many successful salon owners credit the success of their business to their location of salon.

The first step to build any business is to know where you want to build it. An old adage says, the three most important aspects of opening a new business is location, location, location. This applies to every business and if you are planning to start a new salon, you need to carefully study the area.

Salon location should be such that it not only helps to attract clients but is spacious enough to accommodate a large number of clients. After all, you would never like to turn down clients because you cannot accommodate them. Those that are starting a salon for the first time may not realize the importance of location but it actually determines your success in the long run.

Salon location should be based on a needs assessment. This is a process which considers the traffic flow, view from the street and distance from competition. Hiring a demographic consultant can be a good option to help in finalizing the perfect location for your salon. If you cannot invest in a consultant, then you may working with local agencies and government departments. Most government agencies offer information for free or at a nominal cost but this is a time consuming process.

John Donato, one of Canada’s top stylist was featured on ScissorBoy’s cosmetology program and he too stressed on the importance of salon location. He said it is the location that provides maximum exposure to the business and makes success almost definite.

Every salon needs visibility to attract customers. While deciding location for salon, size is a very important aspect. Mostly, salons start out by renting a location but then they face problems in future as they grow and expand. Therefore, while deciding your salon location, consider your future requirements so that you can always enjoy a successful business.

May19

Sean Hanna’s marketing ideas...

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Sean Hanna is recognized as a leading light when it comes to the business of hair salons and crucially making the business model actually work. He is in the British Hairdressing Business Awards Hall of Fame for his Marketing prowess.

“Marketing is all about communication and if your marketing isn’t effective it’s pointless,” that was Sean Hanna’s opening message to his Salon International Business Extra crowd.

Here’s Sean revealing his ten point plan for effective hair salon marketing. But like any plan, what works for one salon might not work for another so Sean advises his audience to take his ten key points and adjust them to suit your salon needs.

Sean’s ten key elements of effective successful salon marketing:

1. Graded clients
A – awesome
B – basic
C – casual
D – dead loss

Your awesome clients have a loyal nature and don’t respond easily to price incentives from other salons. Dead loss clients are easy come, easy go and have little influence on your profit.

Aim to have as many clients in the A and B bracket as possible, as these are the ones who bring in the most income.

2. Targeting your clientele

Depending on the location, your clientele will have a different make-up in terms of age, gender, income group, the amount of time they have to spend in the salon and how fashionable they are.

When you design your marketing strategy make it specific to your salon and the demographics of your clients.

3. Unique vs price structures

Cut price drives may bring in more business but will clients be willing to pay full price next time?

On the other hand, if price cuts aren’t for you, you need to make your salon stand out from the crowd, but this isn’t easy – a great personality, decor or haircut isn’t enough.

4. In-salon marketing

The aim is to maximise average client spend, by offering everything from quality drinks and magazines to superior products and treatments.

You should also consider referral and rebooking options too. Loyalty cards and refer-a-friend systems can be effective ways to do this, as is offering a discount if users rebook within eight weeks.

5. Branding

Brand identity gives you a core value. It promotes trust and gives clients something to buy into.

Once you have created a brand you should use it across all the marketing you do.

6. Lead generation

Lead generation campaigns where clients bring their advert into the salon to redeem an offer, make it easy to measure the results.

You could partner with other local companies, such as shopping centres, crèches and slimming clubs then measuring the results.

7. Testing and measuring

There is no point in having a campaign if you don’t measure its success.

Look at the cost of the ad, the number of leads generated the cost per lead and the profit generated before deciding whether to repeat a campaign.

8. Advertising

Try running ads with the same offer, but worded differently or using different colour schemes and images.

Compare the results and in the future you can only use the versions that get the best response.

9. Buying media

If you are buying advertising space there are simple principles to follow:
* shop around for best rate
* never take a left-hand page
* we always go for full page ads

10. Strategic marketing

Proactive marketing enables you to work to a plan and focus on key messages.

Dividing the year into quarters with specific aims such as launching a collection or Christmas retailing is an ideal way to structure your strategy.

Sean Hanna will be seen on ScissorBoy TV on May 23, 2011 where he’ll show his signature hairstyle – the Connection Haircut. So get yourself subscribed and enjoy awesome cosmetology education videos featuring top hairstylists from around the world.

Join our gang at ScissorBoy.com

Original article source: http://www.hji.co.uk